Dr. Mohamed Abdulzaher: 7G Journalism and Beyond the Media of Metaverse
Only 5% of the Study Sample used Metaverse in Marketing
Dubai – Artificial Intelligence Journalism
A new futures and exploratory study by Dr. Mohamed Abdulzaher, on 7G Journalism and Media of Metaverse, and the applications of Metaverse in Robotization of Marketing, has confirmed that 85%of the study sample did not experience Metaverse in creating any content, or at least the experiment of using it, or using to create a marketing and the three-dimensional content.
The study covered a number of new concepts in the media, such as: Media of Metaverse, and the difference between Media of Metaverse and the 7G Journalism and Artificial Intelligence Journalism. And the concept of Reality Media vs. Virtual Media. And the future of the world of Metaverse in marketing, and how to employ Metaverse in Robotisation of Marketing.
And how “Media of Metaverse” came as a natural result of the great losses that the world witnessed in the media and entertainment sector as a result of the Covid-19 pandemic, which prompted many technology and media giants in the world to search for more effective ways, and more accessible to the public, without direct communication between humans. The study is from a series of publications by the Artificial Intelligence Journalism for Research and Forecasting (AIJRF), the UAE-based leading global institution in media studies and artificial intelligence, Dynamic Human Skills (DHS), and Fourth and Fifth industrial Revolutions’ technologies.
Metaverse Challenges
The study is forecasting the future of Metaverse in light of the growth of Artificial Intelligence Journalism, and the “7G Journalism ” later, through 15 In-depth interviews of marketing experts in different fields about the importance of Metaverse technologies in the marketing industry, and the most important advantages that it can provide. It is also identifying the challenges that this Metaverse could face, especially when most of the technology giants and content creators are pumping billions of dollars into the world of Metaverse over the next ten years.
Dr. Abdulzaher has discussed the kind of challenges that would face Metaverse in the next five years, and it is difficult to predict the growth of Metaverse globally, due to the presence of several technological challenges on the one hand and regulation challenges too, such as: The varying speed of the Internet around the world, People’s Privacy and Interoperability, Increasing the gap between developing and developed countries in relying on such technologies, as Metaverse requires. This is in addition to Metaverse Needs to support and develop the skills of many content makers, especially marketing, in the use of artificial intelligence journalism technologies and metaverses.
Lack of knowledge
The study showed that 85% of the samples did not have any experience about Metaverse in creating content, or at least the experiment of using it.
The remaining 15% of the samples are distributed between: Only 5% used Metaverse as an experiment or practical training through virtual or augmented reality technologies, and on a small scale to promote some commodities such as: watches, or hotels.
The study also showed the reasons for the reluctance of some marketing experts to go into Metaverse, as some of them considered that Metaverse is an imaginary world that has nothing to do with reality, and it still has years to go until it can be used by the public. Also, they said going through Metaverse experience requires certain skills, and training in technologies and tools that are not currently available.
Full English study will be published in the Artificial Intelligence Journalism Journal (AIJJ) end of January 2022. You can download the full Arabic copy here